Marketing Your Home in the World’s Most Influential Media
Every home represented by Sotheby’s International Realty, regardless of its price point, receives exposure on an unrivalled collection of the world’s most authoritative media. Your home will be marketed to active homebuyers and real estate investors on:
N E W Y O R K T I M E S . C O M
The New York Times provides unrivalled access to a global audience and receives over 30 million unique visitors online each month. 1.27 million of those visitors go to the New York Times Real Estate Section each month.
W S J . C O M
The Wall Street Journal’s digital network, receives 25 million monthly visitors to the U.S. edition, 3.1 million monthly visitors to Europe, and 4.8 million to Asia.
B L O O M B E R G . C O M
Bloomberg.com is the world’s leading multi-platform media company for business and finance, and the online destination for high-net-worth individuals and business decision makers.
F I N A N C I A L T I M E S . C O M
FinancialTimes.com is one of the world’s leading business news organizations, and a destination for high-net-worth consumers seeking residential, vacation and investment real estate.
Showcasing Your Home in China and the Asia Pacific
To increase the potential of qualified bids for your property, our global marketing platform ensures that your home is searchable on the fastest-growing real estate portals in China and the Asia Pacific. Every Sotheby’s International Realty property, regardless of price point, is presented on:
J U W A I . C O M
Juwai.com is China’s premier real estate portal with over 2 million monthly visitors, and more indexed pages than all other portals combined on Baidu, China’s largest search engine. It is hosted on both sides of China’s Internet firewall, ensuring that your property is visible both in and outside of China.
P R O P G O L U X U R Y. C O M
PropGOLuxury.com is the fastest-growing luxury real estate portal targeting high net worth property consumers in China and the Asia Pacific region.
Sotheby’s International Realty is the first real estate brand to present property istings to readers of Nikkei Asian Review, the most influential news publication in Japan with a digital platform that reaches over 29 million monthly readers.
Your Property Marketing in Europe
Sotheby’s International Realty markets every property listing to discerning European home buyers through some of the continent’s most iconic media channels in order to increase exposure and potential expressions of interest. Your home is showcased on:
C O U N T R Y L I F E . C O . U K
The digital version of England’s iconic Country Life magazine helps showcase your home to an afuent global audience looking to purchase premium real estate around the world.
House24.ilsole24ore.com Italy’s premier online property magazine is powered by the country’s leading financial newspaper, IlSole24Ore.
R E A L-B U Z Z . C O M
Real-Buzz.com is one of the largest global databases of homes for sale with first page Google rankings when buyers search for real estate using Spanish, Brazilian ortuguese, French, Italian, Russian, simplified Chinese and traditional Chinese.
Reaching Real Estate Consumers in Mexico
Sotheby’s International Realty is the first and only international real estate company to showcase the properties it represents to Mexican homebuyers, in partnership with Mexican publishing group, Expansión.
E X P A N S I Ó N
Expansión is a multi-platform business outlet that covers finance, politics, technology, marketing, arts, and lifestyle with a total reach of 15.4 million readers. Your property is featured on a fully-responsive, multi-lingual real estate portal on the Expansión website, which exclusively showcases all the global listings within the Sotheby’s International Realty brand.
Announcing Your Home
We understand the unique value of your home and will develop a marketing plan that will provide the attention and exposure it deserves.
One of our first initiatives will be to create a compelling professional marketing brochure printed on premium paper. By combining professional photography and attention-getting narrative details, your home’s brochure will act as an essential tool to captivate potential buyers.
Your home’s marketing brochure may also be submitted to our. exclusive Global Distribution Program, where copies are distributed to hundreds of ofces within our real estate network as well as Sotheby’s Auction House locations globally. No other real estate company has the ability to provide this level of exposure.
DIRECT PRINT AND EMAIL MARKETING*
We will create a customized direct mail campaign to bolster interest in targeted key areas within your local neighborhood and surrounding area.
* An additional marketing investment may be required. Ask your advisor for details.